Which Broadway show merchandise innovation holds the record for generating the highest merchandise revenue per attendee?

The performing arts industry doesn't just sell experiences—it sells merchandise too! From Broadway shows to symphony orchestras, performing arts organizations have developed sophisticated retail strategies to extend their brand beyond the stage. This poll tests your knowledge of the unique merchandise and retail approaches that have become significant revenue streams in the performing arts world. Do you know which merchandise innovation has been the most financially successful in theater history?

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• The Lion King's custom-designed masks and puppets available in the gift shop
• Wicked's green makeup kits and 'Defying Gravity' themed jewelry
• Hamilton's exclusive limited-edition playbills and historical document replicas
• The Phantom of the Opera's miniature music boxes that play 'Music of the Night'

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