Which psychological phenomenon, identified in behavioral economics research, explains why consumers often prefer products with middle-range pricing over both premium and budget options?

Test your knowledge of cutting-edge consumer psychology! In the world of retail and product design, understanding the subtle psychological factors that influence purchasing decisions can make or break a product's success. This question explores a fascinating discovery that changed how companies approach product positioning and marketing. Can you identify the genuine psychological principle from the imposters?

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The Goldilocks Effect - consumers naturally gravitate toward options that feel 'just right' in terms of price-value balance
The Primacy Principle - consumers predominantly remember and prefer the first pricing option they encounter in a product lineup
The Decoy Dominance Theory - consumers select middle options only when an intentionally inferior 'decoy' option is present
The Recency Bias Model - consumers disproportionately value the most recently viewed pricing option in a sequential display