Which author pioneered the use of an interactive digital scavenger hunt across multiple social media platforms that unlocked exclusive content for their fantasy novel launch, creating unprecedented pre-release engagement in 2019?

In the competitive world of publishing, book launches have evolved dramatically in the digital age. Major authors and publishers now employ sophisticated product launch strategies that rival those in other industries. Test your knowledge about some of the most innovative and successful book launch campaigns that transformed how literary works are introduced to the public.

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• N.K. Jemisin for 'The City We Became'
• V.E. Schwab for 'The Invisible Life of Addie LaRue'
• Leigh Bardugo for 'Ninth House'
• Erin Morgenstern for 'The Starless Sea'

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