Which retailer broke the Guinness World Record for 'Highest Altitude Product Launch' in 2012 as part of their marketing campaign?

World records have become powerful marketing tools for brands seeking to stand out in crowded marketplaces. Companies invest millions in record-breaking stunts and achievements to generate publicity and build brand recognition. This trivia question tests your knowledge about a famous retail marketing campaign that literally reached new heights to earn a place in the Guinness World Records.

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Red Bull (launching a product from the stratosphere during the Felix Baumgartner space jump)
Amazon (delivering a Kindle by drone to Mount Everest base camp)
Apple (releasing the iPhone 5 from a weather balloon over Silicon Valley)
GoPro (capturing product footage from a rocket launched to the edge of space)