Which innovative retail concept was first pioneered by Broadway theaters in 2018 that revolutionized how performance merchandise is sold?

The performing arts industry has embraced innovative retail concepts to enhance audience experience and boost merchandise sales. Theater venues, dance companies, and musical productions have reimagined their retail spaces to create memorable shopping experiences that extend the artistic journey beyond the performance. Test your knowledge about a groundbreaking retail innovation that transformed how performing arts organizations sell merchandise!

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Pop-up projection booths that allow customers to virtually try on costumes from the show before purchasing replicas
Digital kiosks that let audience members design custom show merchandise and have it produced during the performance
Mobile merchandise carts that move through the theater lobby during intermission with contactless payment options
Subscription boxes containing show memorabilia available for purchase directly from theater seats via QR codes