Which major dictionary company dramatically increased its brand engagement by launching an innovative word-learning app that gamified vocabulary acquisition and became one of the most downloaded educational apps of 2019?

Retail brands constantly evolve their linguistic strategies to connect with consumers. Language choices in advertising, product naming, and customer engagement reflect broader cultural trends and can make or break a brand's identity. This poll tests your knowledge about a fascinating language-related retail branding shift that created significant market impact.

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• Merriam-Webster with its 'Word of the Day Challenge'
• Oxford University Press with 'Oxford Wordquest'
• Dictionary.com with 'Lexicon League'
• Cambridge Dictionary with 'Cambridge Collect'

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