Which innovative marketing campaign by a major astronomy retailer was the first to use augmented reality to let customers 'test' telescopes by viewing virtual night skies from their homes?

In the competitive world of astronomy retail, companies are constantly innovating their marketing approaches to capture the imagination of stargazers and amateur astronomers alike. From limited edition telescope launches to immersive planetarium experiences, astronomy brands employ various strategies to stand out in the cosmos of consumer options. This trivia question focuses on a landmark marketing campaign that revolutionized how astronomy products are promoted to the public.

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Celestron's 'Bring the Universe Home' campaign (2019)
Orion's 'Stars in Your Hands' initiative (2018)
Meade's 'Beyond the Atmosphere' experience (2020)
Sky-Watcher's 'Virtual Observatory' program (2017)