Which company launched the first widely-adopted AR 'virtual try-on' feature that allowed customers to see how products would look on their face using a smartphone camera?

Augmented Reality (AR) has transformed how consumers interact with products before purchase. This technological breakthrough has enabled customers to visualize products in their own environment without physically having them. From virtual try-ons to interactive product demonstrations, AR has become a game-changer in retail. Test your knowledge about the pioneering moments in retail AR that have shaped today's shopping experience!

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• Sephora with Virtual Artist (2016)
• IKEA with Place App (2017)
• Amazon with AR View (2018)
• Warby Parker with Virtual Try-On (2019)

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