Which film franchise pioneered the modern movie merchandising model that changed Hollywood's approach to retail products and licensing?

Film studios have transformed movie marketing through innovative retail strategies and product partnerships. Beyond traditional posters and trailers, the biggest blockbusters now generate billions in merchandise sales. From collectible figurines to themed clothing lines, the retail experience has become an essential extension of the cinematic universe. Test your knowledge of how Hollywood's biggest franchises have revolutionized movie merchandising and retail strategy!

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Star Wars (1977), which generated more revenue from merchandise than box office receipts and established the blueprint for franchise licensing
James Bond, whose product placement deals with luxury brands like Aston Martin and Omega watches created the template for film merchandising
Disney's Snow White (1937), which was the first major film to release coordinated retail products including toys and clothing
Jaws (1975), whose unexpected success with t-shirts and toy sharks convinced Universal to focus on merchandise for all future blockbusters