Which company introduced the first modern customer loyalty program in 1981, revolutionizing retail marketing with a system that rewarded frequent flyers with miles that could be exchanged for free flights?

Before points, perks, and personalized offers became standard retail practice, one pioneering company forever changed how brands build customer relationships. This trivia explores the historical origins of customer loyalty programs that transformed the retail landscape and continue to influence modern shopping experiences. Test your knowledge about this revolutionary retail marketing innovation!

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• American Airlines with AAdvantage
• Sears with the Sears Card
• Holiday Inn with Priority Club
• Macy's with Star Rewards

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