Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing a visual album with no prior promotion that revolutionized digital music retail?

The music industry has seen some groundbreaking marketing campaigns that redefined how artists connect with audiences. From surprise album drops to innovative digital strategies, these campaigns have transformed music retail and consumption patterns. Test your knowledge of the music industry's most influential marketing approaches that changed how music products reach consumers.

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• Beyoncé with her self-titled album
• Taylor Swift with '1989'
• Drake with 'Nothing Was the Same'
• Radiohead with 'In Rainbows'

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