Which groundbreaking experiential marketing campaign for a major film franchise created a fully functional theme park attraction before the movie's release?

Major film studios constantly evolve their marketing strategies to capture audience attention in an increasingly competitive entertainment landscape. From traditional billboards to immersive digital experiences, the industry has pioneered innovative approaches to experiential marketing. Test your knowledge about how film studios have transformed how they connect with audiences beyond traditional advertising.

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Warner Bros.' Wizarding World of Harry Potter expansion that opened 6 months before 'Fantastic Beasts' premiered
Universal's Jurassic World VelociCoaster that opened at Islands of Adventure ahead of 'Jurassic World: Dominion'
Disney's Star Wars: Galaxy's Edge land that launched before 'The Rise of Skywalker' hit theaters
Paramount's Transformers: The Ride 3D attraction that debuted prior to 'Transformers: The Last Knight'