Which celebrity endorsement deal is considered revolutionary for creating the first athlete signature shoe line that continued producing new models long after the athlete's retirement?

Celebrity endorsements have become a cornerstone of modern product advertising, with famous personalities lending their image to boost brand recognition and sales. These partnerships can transform both the celebrity's career and the brand's market position. This trivia question explores one of the most lucrative celebrity endorsement deals in retail history that revolutionized athletic footwear marketing and created a cultural phenomenon that continues to influence product design and advertising techniques today.

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Michael Jordan with Nike (Air Jordan)
David Beckham with Adidas (Predator)
Serena Williams with Puma (Court Star)
Tiger Woods with Reebok (Victory Line)