Which innovative book marketing campaign is credited with pioneering the use of interactive transmedia storytelling that extended beyond the pages of the novel?

Test your knowledge of innovative marketing campaigns that transformed the publishing industry! The book world isn't just about writing great stories—it's also about creative ways to bring those stories to readers. Some marketing campaigns have revolutionized how we discover and engage with literature. This trivia question highlights one particularly groundbreaking campaign that changed how publishers promote books in the digital age. Can you identify which campaign truly disrupted traditional book marketing?

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The 'Night Circus' campaign, which created real-world events and an alternate reality game that mirrored elements from Erin Morgenstern's novel
The 'LEVEL 26' campaign, where Anthony E. Zuiker's novel included QR codes that unlocked 'digi-novels' with video content continuing the story
The 'Cathy's Book' campaign, which included actual phone numbers and websites that readers could interact with to uncover additional story elements
The 'S.' by J.J. Abrams campaign, which included physical artifacts and margin notes creating multiple narrative layers within the physical book