Which celebrity partnership helped increase Puma's footwear sales by over 40% in the first quarter after their appointment as Creative Director in 2014?

In today's competitive retail landscape, celebrity endorsements and influencer partnerships have become crucial marketing strategies. But how much do you really know about the impact these famous faces have on brand performance? Test your knowledge on one of the most successful celebrity-brand partnerships in recent retail history and see if you can identify which collaboration truly transformed a brand's market position.

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Rihanna
Kanye West
Selena Gomez
The Weeknd