Which pop culture product innovation strategy, introduced in the late 1970s, revolutionized entertainment merchandising by creating a 'universe of collectibles' and is credited with establishing the modern franchise model?

The entertainment industry doesn't just create content - it's also a powerhouse of innovative product design and marketing. From limited edition collectibles to groundbreaking merchandise strategies, pop culture brands have revolutionized how products connect with fans. This trivia question explores a landmark product innovation that changed how entertainment franchises approach merchandising and fan engagement.

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• Star Wars action figures with cross-platform collectibility system
• MTV's music video merchandise tie-ins
• Disney's limited edition animation cel program
• Atari's game cartridge bundled collectibles

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