Which celebrity's product line was initially rejected by major retailers but later became a billion-dollar brand after a strategic packaging redesign?

Famous people often venture into product development with varying degrees of success. Some celebrity-backed products become billion-dollar empires while others quickly fade into obscurity. This trivia question focuses on an unexpected pivot in a famous person's business journey that created a surprising retail success story.

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Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop
Rihanna's Fenty Beauty
George Clooney's Casamigos Tequila