Which film franchise pioneered the 'Secret Menu' retail promotion strategy with fast food chains, where customers could order special items by using quotes from the movies?

Major film studios have revolutionized their retail partnerships and product launches to extend revenue streams beyond box office receipts. From exclusive merchandise drops to innovative theater concession deals, the film industry has transformed how it monetizes intellectual property through retail channels. Test your knowledge about a groundbreaking retail partnership that changed how film merchandising works!

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Star Wars (with McDonald's 'Jedi Order' menu)
Marvel Cinematic Universe (with Burger King's 'Avengers Assemble' menu)
Jurassic World (with Taco Bell's 'Dig Site' menu)
The Matrix (with Carl's Jr./Hardee's 'Red Pill/Blue Pill' menu)