Which revolutionary retail experience was first introduced by a major performing arts company to allow remote audiences to virtually 'try on' costumes from famous productions?

The performing arts world has embraced innovative retail experiences to connect with audiences beyond the stage. From opera houses selling merchandise through augmented reality apps to theaters creating immersive retail environments that extend the performance experience, performing arts organizations have transformed how they approach retail. Test your knowledge about this fascinating intersection of artistry and commerce!

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• The Royal Opera House's 'Virtual Costume Closet' AR app (2018)
• Broadway's 'Stage to Street' virtual fitting room (2019)
• Cirque du Soleil's 'Backstage Pass' AR experience (2020)
• The Sydney Opera House's 'Iconic Wardrobe' digital platform (2021)

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