Which Broadway musical revolutionized theatrical merchandising by introducing the first dedicated in-theater merchandise shop, ultimately generating over $1 billion in merchandise sales worldwide?

In the world of performing arts, visual merchandising plays a crucial role in creating additional revenue streams and extending the artistic experience beyond the stage. From Broadway shows to symphony orchestras, strategic merchandise placement and presentation can dramatically impact sales and brand recognition. This trivia question explores a notable success story in performing arts visual merchandising that transformed the industry's approach to audience engagement.

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The Phantom of the Opera
Les Misérables
Cats
The Lion King