Which innovative retail strategy did REI implement in 2020 that reduced packaging waste by 93% while enhancing the customer experience for their most sustainable product line?

In 2020, a major outdoor recreation retailer made headlines with an innovative approach to reducing their environmental footprint while simultaneously enhancing the customer shopping experience. This groundbreaking initiative represented a significant shift in how nature-focused brands approach sustainability in their retail operations. Test your knowledge about this notable retail innovation that has since influenced the entire outdoor products industry.

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Virtual Reality 'Try-Before-You-Buy' stations eliminating the need for physical product samples
The 'Opt to Act' program replacing traditional packaging with reusable hemp containers
The 'Uncommon Path' digital product passport system using QR codes instead of paper tags and manuals
Subscription-based gear rental service with zero-waste return policies