Which innovative retail marketing campaign first used augmented reality (AR) to allow customers to virtually 'adopt' endangered animals in store, revolutionizing wildlife conservation fundraising?

In the competitive world of wildlife conservation fundraising, organizations must utilize innovative marketing strategies to capture public attention and support. One particular campaign revolutionized how conservation organizations approach their marketing efforts, creating unprecedented awareness and setting new standards for the industry. Test your knowledge about this groundbreaking marketing initiative that changed wildlife conservation funding forever.

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WWF's 'ARnimal Kingdom' (2018)
National Geographic's 'Digital Safari' (2019)
Conservation International's 'Virtual Guardians' (2017)
Wildlife Conservation Society's 'Hologram Habitat' (2020)