Which retailer pioneered the concept of a 'paid loyalty program' in 2005, creating a model that many other brands would later adopt?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated data-driven ecosystems. These programs represent billions in retail value and significantly influence consumer behavior. How well do you understand the strategic innovations that have shaped modern loyalty initiatives? Test your knowledge about one groundbreaking loyalty program that changed retail strategy forever.

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• Amazon (Prime)
• Costco (Executive Membership)
• Best Buy (Totaltech)
• GameStop (PowerUp Rewards Pro)

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