Which celebrity pioneered the 'direct-to-consumer' cosmetics model that revolutionized beauty retail by launching exclusively online with no retail partners, creating a billion-dollar valuation in just 18 months?

Many celebrities have transformed from mere endorsers to product innovators, fundamentally changing brand strategy in retail. Their influence extends beyond traditional advertising, creating entirely new business models and marketing approaches. This poll tests your knowledge about groundbreaking celebrity-driven brand initiatives that redefined consumer product marketing and created lasting business empires.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty