Which innovative product launch helped Under Armour transform from a small compression shirt company to a global sports brand competitor in the early 2000s?

Test your knowledge about groundbreaking product launches in the sports industry! The sports equipment and apparel market is constantly evolving with innovative technologies and designs that enhance athletic performance. From revolutionary footwear to smart wearables, companies invest billions in R&D to gain competitive advantage. This question focuses on a significant product innovation that changed the trajectory of a major sports brand.

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