Which major outdoor retailer launched a groundbreaking 2018 marketing campaign centered around Yggdrasil (the World Tree from Norse mythology) to promote their sustainability initiatives?

In the competitive world of modern retail, brands increasingly turn to mythology for authentic storytelling. Norse mythology in particular has seen a remarkable surge in marketing campaigns across multiple industries. This trend represents more than aesthetic choices—it's a strategic approach to connect products with timeless narratives that resonate deeply with consumers. Test your knowledge about this fascinating intersection of ancient lore and modern brand strategy!

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• REI (Recreational Equipment, Inc.)
• Patagonia
• The North Face
• Columbia Sportswear

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