Which prescription medication was the first to launch a direct-to-consumer (DTC) television advertising campaign after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has seen revolutionary changes in how medications are marketed to both healthcare providers and patients. From traditional sales representatives to digital engagement platforms, pharmaceutical marketing strategies have evolved dramatically. Test your knowledge about a groundbreaking marketing campaign that changed how prescription medications are promoted directly to consumers.

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• Claritin (loratadine) by Schering-Plough
• Prozac (fluoxetine) by Eli Lilly
• Lipitor (atorvastatin) by Pfizer
• Viagra (sildenafil) by Pfizer

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