Which global brand created a special marketing campaign that documents and preserves disappearing cultural traditions through its 'Intangible Cultural Heritage Project'?

Throughout history, successful brands have incorporated cultural traditions into their identity to connect with consumers on a deeper level. From symbols and colors to storytelling techniques, these cultural elements often become inseparable from the brand itself. This trivia question explores how one major global brand has embraced cultural traditions in its marketing strategy.

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Tencent
Nike
Coca-Cola
Samsung