Which pop culture product launch included a global treasure hunt with clues hidden in nine countries, leading to the discovery of golden tickets that granted winners early access to the product?

The entertainment industry is known for its spectacular product launches that become cultural moments in themselves. From midnight release parties for books and movies to groundbreaking tech reveals that transform how we consume media, these launches shape pop culture history. Test your knowledge about some of the most influential product launches that changed the entertainment landscape and created unprecedented fan phenomena.

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Lady Gaga's 'Born This Way' album (2011)
Halo 3 video game (2007)
Harry Potter and the Deathly Hallows book (2007)
The Dark Knight movie release (2008)