Which revolutionary sports product advertising campaign featured athletes experiencing their 'future selves' through retail virtual reality before purchase?

In the competitive world of sports retail, some product launches revolutionize not just sales but how athletes perform. This poll tests your knowledge about one of the most innovative sports retail campaigns that merged cutting-edge technology with strategic advertising. Think about how major sporting brands have positioned breakthrough products in recent years and the marketing strategies that made them cultural phenomena.

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Nike's HyperAdapt 1.0 'Back to the Future' self-lacing shoes campaign
Adidas' 'See Your Potential' VR mirrors for running shoe customization
Under Armour's 'Connected Fitness' smart apparel virtual try-on experience
Puma's 'Future Fit' performance prediction VR stations