Which scientific instrument company pioneered the first widely-adopted AR app that allowed customers to visualize how laboratory equipment would fit and function in their actual workspace?

Augmented Reality (AR) is transforming how scientific products are marketed and experienced in retail environments. From allowing customers to visualize complex scientific equipment in their own spaces to creating interactive educational experiences with chemistry sets and microscopes, AR is bridging the gap between scientific product innovation and consumer understanding. Test your knowledge about this cutting-edge intersection of science retail and technology!

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Thermo Fisher Scientific with their 'Lab Visualizer' app in 2015
Carl Zeiss with their 'Microscope AR' platform in 2016
Olympus with their 'Scientific Equipment Simulator' in 2014
Nikon with their 'NikonLab AR' solution in 2017