Which celebrity established the first dedicated retail innovation lab for developing personal branded products in 2007, creating a model that transformed celebrity merchandising?

Before celebrities dominated the retail landscape with their own brands, one famous person pioneered this trend by creating a groundbreaking retail laboratory that revolutionized how stars approach product development. This innovation changed the celebrity retail game forever, setting the template that countless stars now follow. Test your knowledge of this pivotal moment in retail history!

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• Oprah Winfrey with 'The Oprah Lab'
• Jessica Simpson with 'Style Studio'
• Kanye West with 'DONDA House'
• Gwen Stefani with 'L.A.M.B. Design Works'

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