Which ancient civilization developed the first documented merchant loyalty program using clay tokens that customers could collect and later exchange for discounts on future purchases?

Before modern loyalty cards and digital rewards, ancient civilizations had their own methods of building customer retention and incentivizing repeat business. From specialized tokens to exclusive trade privileges, these early loyalty systems helped merchants thrive and expand commercial networks across vast empires. Test your knowledge about these fascinating early customer retention strategies that set the foundation for today's sophisticated loyalty programs.

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Mesopotamians (circa 3000 BCE)
Ancient Egyptians (circa 2500 BCE)
Phoenician traders (circa 1500 BCE)
Roman Empire merchants (circa 100 CE)