Which failed product launch reportedly cost its parent company approximately $1 billion before being discontinued after just six weeks on the market?

In the competitive world of business, even industry giants make costly mistakes. Some product launches become legendary for all the wrong reasons, burning through millions in R&D and marketing before disappearing from shelves. Test your knowledge about these memorable corporate missteps that business schools now study as cautionary tales. Do you know which famous product launch disaster cost its company nearly $1 billion before being pulled from the market?

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Apple Newton MessagePad (1993)
Coca-Cola New Coke (1985)
Microsoft Zune (2006)
Amazon Fire Phone (2014)