Which 1970s film is credited with revolutionizing movie merchandising when its studio famously retained product licensing rights instead of taking a higher director's fee?

While blockbuster films generate billions at the box office, the real financial magic often happens through product merchandising. Some franchises have transformed how Hollywood approaches retail strategies, creating entire consumer ecosystems around their intellectual property. Test your knowledge about one of the most revolutionary film merchandising stories that changed how studios approach product development and licensing.

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Star Wars (1977)
Jaws (1975)
Rocky (1976)
Superman (1978)