Which Broadway musical lost millions on unsold merchandise after creating a retail line that included high-end makeup products designed to help audiences "transform" like the show's characters?

The performing arts industry relies heavily on merchandise sales as a significant revenue stream beyond ticket sales. From show programs to branded apparel and collectibles, theatrical productions invest considerably in retail operations. This poll tests your knowledge about one of the most notorious merchandise failures in Broadway history that taught the industry valuable lessons about product innovation and audience expectations.

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