Which presidential campaign was the first to use retail analytics and micro-targeting to identify and reach specific voter segments with tailored messaging?

Political marketing has evolved significantly over the decades, embracing new technologies and strategies to reach voters. One particular innovation revolutionized how political campaigns connect with constituents. Test your knowledge about this transformative moment in political advertising history that changed how candidates present themselves to the public.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign