What color scheme was chosen for the original Penguin Books design in 1935 that became their iconic brand identity?

In the world of literature and publishing, certain brands have changed how we interact with books. Penguin Books revolutionized publishing with affordable paperbacks and distinctive design that made literature more accessible. Their iconic branding strategy has become a case study in product identity and marketing in the arts. Test your knowledge about one of publishing's most influential brand identity decisions!

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Orange and white for fiction, blue and white for non-fiction, green and white for crime
Red and white for fiction, black and white for non-fiction, yellow and white for crime
Purple and gold for fiction, burgundy and silver for non-fiction, black and red for crime
Blue and white for all books, with different penguin illustrations to distinguish genres