Which celebrity entrepreneur pioneered the use of augmented reality (AR) technology in their retail app that allows customers to virtually 'try on' products before purchasing?

The retail landscape has been transformed not just by business innovations but also by celebrity entrepreneurs who have leveraged their personal brands to revolutionize customer experiences and retail technology. These famous individuals have introduced groundbreaking approaches to retail analytics, customer engagement, and technology integration. Test your knowledge of how these influential figures have shaped modern retail practices and consumer behavior.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop