Which retail loyalty innovation was first introduced in the late 18th century and is considered a forerunner to modern loyalty programs?

Throughout history, merchants and retailers have employed various techniques to build customer loyalty and encourage repeat business. While modern loyalty programs use digital technology and advanced analytics, historical loyalty strategies were often creative and innovative for their time. Test your knowledge of how customer retention strategies evolved over the centuries and discover the fascinating origins of today's loyalty marketing approaches.

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Copper tokens given by American merchants that could be redeemed for merchandise on future visits
S&H Green Stamps, which customers collected in books and exchanged for merchandise
The Sears Catalog's 'Member Points' system for rural customers
Montgomery Ward's 'Preferred Customer Cards' offering store discounts