Which innovative product launch strategy by Nike in 2012 created record demand and transformed how sports brands release new products?

In the competitive world of sports equipment, product launches can make or break a brand's market position. One particular product launch revolutionized how sports brands introduce new items to the market by creating unprecedented demand through an innovative strategy. Test your knowledge about this influential marketing moment that changed the sports retail landscape forever.

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The Twitter RSVP system for limited edition sneakers, requiring fans to be first to respond to tweets to secure purchases
The 'Design Your Own' campaign allowing customers to vote on which prototype products would go into mass production
The 'Athlete Test Lab' program where everyday consumers could try prototypes alongside professional athletes
The subscription-based 'First Access' program guaranteeing early product access for monthly fee members