Which company paid $5.8 billion in 2010 to acquire a brand whose iconic slogan was 'The Ultimate Driving Machine'?

Marketing slogans can become so deeply embedded in consumer consciousness that they significantly increase a brand's valuation. When companies merge or acquire others, they're often buying these powerful brand associations. This poll tests your knowledge of one of the most expensive acquisitions in advertising history, where a famous slogan played a crucial role in the brand's identity and market position.

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