Which customer experience innovation was first widely adopted by major Broadway theaters in 2018, significantly changing how audiences engaged with productions?

In today's performing arts landscape, theaters have embraced digital customer experiences to enhance audience engagement. From virtual reality previews to interactive mobile applications, the performing arts industry has evolved significantly in how it connects with patrons. This trivia question explores a notable innovation in customer experience that has transformed how audiences interact with theatrical productions.

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Digital playbills with interactive cast biographies and behind-the-scenes content accessible via QR codes
Virtual reality headsets allowing remote viewers to experience performances from multiple angles
AI-powered recommendation systems for personalized show suggestions based on previous theater attendance
Augmented reality set designs allowing audience members to see alternative staging through smartphone apps