Which Nike product launch was accompanied by the famous 'It's Gotta Be The Shoes' campaign featuring Michael Jordan and Spike Lee, helping to transform sneaker culture and generating over $100M in its first year?

In the competitive world of sports retail, product launches can make or break a brand's trajectory. One particular launch revolutionized not just athletic footwear but transformed how sports products are marketed globally. This launch featured groundbreaking technology, an iconic athlete partnership, and changed the sneaker culture forever. Test your knowledge about this game-changing moment in sports retail history!

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• Air Jordan III (1988)
• Air Force 1 (1982)
• Nike Air Max 1 (1987)
• Nike Waffle Trainer (1974)

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