Which music streaming service first introduced the 'Wrapped' year-end personalized data visualization that dramatically improved customer retention and has since been widely imitated across the industry?

The music industry has undergone dramatic transformations in how artists and labels generate revenue. Streaming services have revolutionized music consumption patterns and customer retention strategies. Test your knowledge about this shift in the music retail landscape and how it has impacted customer lifetime value for music creators and distributors.

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Spotify
Apple Music
Amazon Music
YouTube Music