Which dictionary's 'Word of the Day' marketing campaign, launched in 1994, became one of the most successful linguistic product promotions, growing to reach over 1.8 million daily subscribers by 2010?

In the world of language products, dictionaries have evolved from simple reference books to cultural phenomena. One dictionary's marketing campaign revolutionized the industry and became a case study in successful product positioning. Test your knowledge about this famous linguistics product campaign that transformed how reference materials were marketed to the general public and educational institutions.

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• Oxford English Dictionary's 'Daily Word'
• Merriam-Webster's 'Word of the Day'
• American Heritage Dictionary's 'Daily Vocabulary Builder'
• Cambridge Dictionary's 'Word Watch'

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