Which innovative packaging design technique has been increasingly adopted by Broadway shows for their premium merchandise in the past decade?

In the performing arts, show merchandise and souvenir packaging plays a crucial role in extending the audience experience beyond the theater. Thoughtful packaging design can evoke the emotional resonance of a performance while protecting and showcasing the product inside. Test your knowledge about how the performing arts industry approaches merchandise packaging design with this challenging question!

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Augmented Reality-enabled packaging that brings show characters to life when scanned with a smartphone
Edible packaging made from rice paper that dissolves in water, featuring show logos and artwork
Scent-infused packaging that releases theatrical environment smells (like fog or stage powder) when opened
Holographic packaging that changes design depending on the specific musical number being performed that night