Which pharmaceutical company first used the tagline 'Take the First Step' for their erectile dysfunction medication, helping destigmatize the condition in mainstream advertising?

The pharmaceutical industry has created some of the most recognizable brand identities in healthcare. Behind many life-saving medications are powerful marketing campaigns and taglines that have shaped public perception and trust. This trivia tests your knowledge about a groundbreaking slogan that revolutionized how a particular condition was discussed publicly, making it more approachable for millions of patients worldwide.

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Pfizer (for Viagra)
Eli Lilly (for Cialis)
Bayer (for Levitra)
GlaxoSmithKline (for Staxyn)