Which retail logo redesign holds the Guinness World Record for 'Most Expensive Logo Change' when accounting for implementation costs across all branded materials?

The retail world is full of impressive world records that showcase innovation, scale, and consumer impact. From the largest product launches to the most successful rebranding campaigns, these retail achievements have earned their place in the record books. Test your knowledge about famous retail world records and see if you can identify the correct facts from clever misconceptions!

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BP's 'Helios' sunburst logo (2000) - $211 million implementation cost
Pepsi's minimalist rebrand (2008) - $194 million implementation cost
Microsoft's window redesign (2012) - $176 million implementation cost
Starbucks' simplified siren logo (2011) - $162 million implementation cost