Which retailer launched the first modern points-based loyalty program in 1981 that became the model for many loyalty programs we see today?

Customer loyalty programs have become a cornerstone of retail strategy, helping businesses retain customers and gather valuable purchase data. But how well do you know the history and evolution of these programs? This trivia question tests your knowledge about one of the earliest and most influential retail loyalty programs that changed how businesses approach customer retention.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Walmart (Walmart Rewards)
Sears (Shop Your Way)